KERRIS Group launches KERRIS Select – a performance marketing business unit
KERRIS Group has created a business unit dedicated to conducting performance marketing activities – KERRIS Select. The unit has been created as a result of the transformation of the performance department, which was functioning within the Group’s structures for over 5 years. This decision will allow placing more emphasis on the competence and business development of the company in this area. The new unit is managed by Jędrzej Zarychta, Head of KERRIS Select.
KERRIS Select offers comprehensive performance marketing solutions such as search engine marketing and positioning (SEM, including SEO), campaigns in social media (paid social), in programmatic technology implemented on websites and in mobile applications (banner ads, video, audio, content and word of mouth marketing) as well as email marketing. The company also offers trainings and audits, as well as other solutions tailored to the client’s needs.
The KERRIS team has experience in conducting marketing activities on Polish and CEE markets. The company cooperates with partners and clients having extensive marketing departments, with entities that don’t have such units in their structures, with sales departments of companies and directly with business owners. The partners of the unit also include agencies and companies from the marketing industry that do not have the performance marketing competence in house. Currently, the unit is carrying out marketing projects for Poly (previously Polycom), Romet, Sinfonia Varsovia, Valeo and ZT Kruszwica.
KERRIS Select is the answer to the direction in which digital marketing is developing – the measurable field, combining the areas of marketing and sales. Currently, all activities carried out in digital can be monitored and we can respond to external factors, such as the offers of competitors, consumer behaviours and even the weather. We are in control and our goal is achieving results – says Ignacy Bochiński, Partner at KERRIS Group.
We focus primarily on delivering results that support long-term sales activities. There are two key aspects to achieve them – ongoing response to external factors and matching solutions to the clients’ companies. That is why we start every project with the analysis of business goals, marketing and sales activities and the client’s organizational structure. This way, we create solutions that not only look good at the presentation but are feasible and effective – adds Jędrzej Zarychta, Head of KERRIS Select.
This new business unit will be led by Jędrzej Zarychta, who has been working for KERRIS Group for over 6 years. He will be responsible for, among others, team management, ongoing processes and supervision of the quality of implemented activities. Previously, while managing the performance marketing department operating within the Group, he largely contributed to its rapid development. He has experience in conducting comprehensive nationwide and international performance marketing projects, including paid campaigns, website positioning and custom internet advertising solutions. He carried out projects for clients such as: Porsche, Uber, Romet, Honeywell, Leadership Academy for Poland and CIMA (Chartered Institute of Management Accountants).
For more information about KERRIS Select visit www.kerrisselect.com.