KERRIS Group wins Gold Stevie® Award in 2019 International Business Awards®
KERRIS Group was named the winner of a Gold Stevie® Award in the “Marketing Campaign of the Year – Leisure Products & Services” category in The 16th Annual International Business Awards®.
The International Business Awards are the world’s premier business awards program. All individuals and organizations worldwide – public and private, for-profit and non-profit, large and small – are eligible to submit nominations. The 2019 IBAs received entries from organizations in 74 nations and territories.
Nicknamed the Stevies for the Greek word for “crowned,” the awards will be presented to winners at a gala awards banquet at the ANDAZ Hotel am Belvedere, Vienna, Austria on 19 October.
A record total of more than 4,000 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories, including Company of the Year, Marketing Campaign of the Year, Best New Product or Service of the Year, Startup of the Year, Corporate Social Responsibility Program of the Year, and Executive of the Year, among others. KERRIS Group won Gold Stevie® Award in the “Marketing Campaign of the Year – Leisure Products & Services” category for the campaign “New Bicycle? New Romet” created with Romet – one of the largest bicycle manufacturers in Poland and Europe.
The campaign focused on the launch of a new series of MTB, Trekking and Cross bikes. Advertising activities were carried out mainly on the Internet, with the support of radio formats and receipt contest. The jury appreciated the results of the campaign and its strategic and creative concept.
“At KERRIS, we believe that dialogue and mutual understanding are the basis of any success. The Gold Stevie® Award confirms that. The awarded campaign was the first one in Romet’s history, the core of which were digital activities, and for us – the first one created for this kind of products. Thanks to close cooperation and clients openness, we were able to choose the right tools and design a campaign that exceeded almost all KPIs” said Ignacy Bochiński, partner at KERRIS Group.
Stevie Award winners were determined by the average scores of more than 250 executives worldwide who participated in the judging process from May through early August.
“The IBA judges from across the world were highly impressed with the nominations they reviewed this year. With the level of achievement documented in the nominations from 74 nations, the Stevie Awards are proud to honor organizations that demonstrate a high level of achievement in a variety of industries” said Michael Gallagher, president and founder of the Stevie Awards. “We received more nominations than ever and look forward to honoring the Stevie winners at our gala in Vienna, Austria this October.”
Details about The International Business Awards and the lists of Stevie Award winners are available at www.StevieAwards.com/IBA.