

Betsafe is a company that wants to reach young, active people – adrenaline junkies - by promoting its products as luxury goods. We created a promotional campaign for the brand on the Polish market, based on a competition. It was vital for the competition to reach young men in big cities. For this purpose, our campaign primarily targeted car spotters, who generated a large scope by using their own channels. The co-organiser of this campaign, together with KERRIS, was the portal Adrenaline Motorsport.
Less and less often, physical awards generate sales results. To reach millennials, we developed awards which were not only supposed to be unforgettable experiences but also fulfil the dreams of automobile fans. We ran the competition efficiently so that the participants did not have to wait long for gratification. Internet users had to send in pictures they have taken, either of their own car or their dream car. Then there was a vote for the best picture. The winning prize was a flight for two to Prague to visit the legendary Gumball 3000 race. The trip included accommodation in a luxury hotel, the flight in premium class, transfers in a premium class car with a private driver, as well as VIP entry to the Gumball 3000.
We created a special competition platform, where we used the pay with Tweet solution, allowing us to avoid unfair behavior during the voting for the winning picture. The platform was dedicated, in particular, to young people, which is why we ensured it was ideally suited for mobile technology.
We created the first campaign in Poland dedicated to car spotters, who selflessly promoted the Betsafe brand because they appreciated the high value of the competition’s prize. The whole campaign achieved quantifiable results for the client and enjoyed a lot of media interest.
Our team can’t wait to hear your idea and support you with our experience.
Dorota Nieroda
MARKETING DIRECTOR, VISTULA UNIVERSITY GROUP
As part of our cooperation, the interactive agency KERRIS was responsible for digital actions as well as the concept and implementation of full BTL communication with the elements of ATL. Thanks to experts from KERRIS, the Vistula Group website is one of the most modern websites of universities in Poland. We received comprehensive, expert support. Communication with the agency went extremely well, and their proactive attitude caused that at every stage of cooperation we knew that we were in the best hands. We recommend KERRIS – a group of specialists you can count on.
Toni Borgsten
BRAND MANAGER FINLAND AT BETSSON.COM
We have been successfully cooperating with KERRIS agency for several years. They have been responsible for the creation, various campaigns, activations, as well as strategy, advanced technological solutions, and media buying. Thanks to their experience and engagement in the projects, we have gained a significant number of new customers and managed to retain the existing ones. KERRIS is a reliable, trustworthy and valuable partner who always delivers on time. We recommend choosing their services to everyone who wants to succeed in business.
Janusz Marynowski
DIRECTOR OF THE SINFONIA VARSOVIA ORCHESTRA
Specialists from KERRIS have greatly contributed to the success of the last edition of our festival: nearly 40,000 listeners and 98% attendance rate. KERRIS agency is a reliable and professional partner, which I can definitely recommend.
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