

We had a pleasure of supporting Center for Leadership during recruitment processes for a unique educational programme - Leadership Academy for Poland in 2017 and 2018. We were responsible for comprehensive digital support, including performance marketing - PPC campaigns, SEO, analytics, marketing automation, mailings, social media support, visual support and website lifting.
Thanks to our comprehensive approach to support, we managed to increase the conversion rates. We carried out a UX analysis of user behaviours, and as a result, we divided the recruitment form into two steps instead of one. This led to significant improvements in a long recruitment process. Moreover, we have implemented autosaving upon logout and tagged all links.
Our activities have proved to be effective. After 2017 recruitment process, conversions increased by nearly 250% compared to the previous campaign period. Moreover, thanks to implementing the recommended UX solutions on the websites, the rejection rate has decreased exponentially.
Our activities have been comprehensive and multi-channel. They have included campaigns in the form of Google AdWords, Facebook Ads, Twitter Ads and LinkedIn Ads. In total, they have achieved a conversion rate of 3.91%, with 1,777 conversions and nearly 1.3 mln ad views.
Promotional campaign (PPC) for Leadership Academy for Poland
Type of site promoted: Dedicated application page with an extended form divided into two steps (the first step was maximally simplified, but contained more than ten required fields)
Date range: 14.05.2018 - 31.05.2018
- Participation in the program of people acquired through performance marketing activities
- Collecting the application from selected target groups
- Increasing the visibility of the Leadership Academy for Poland programme
- Text ads - Google Ads (AdWords)
- Display ads (banner ads) on the Google Display Network (GDN), including remarketing
- Facebook Ads
- E-mail marketing
- The number of ad impressions - 400 469
- Number of interactions (entering the page) - 2 848
- The number of applications to the program coming from our activities - 110
- Conversion rate - 3.86%
Our team can’t wait to hear your idea and support you with our experience.
Dorota Nieroda
MARKETING DIRECTOR, VISTULA UNIVERSITY GROUP
As part of our cooperation, the interactive agency KERRIS was responsible for digital actions as well as the concept and implementation of full BTL communication with the elements of ATL. Thanks to experts from KERRIS, the Vistula Group website is one of the most modern websites of universities in Poland. We received comprehensive, expert support. Communication with the agency went extremely well, and their proactive attitude caused that at every stage of cooperation we knew that we were in the best hands. We recommend KERRIS – a group of specialists you can count on.
Toni Borgsten
BRAND MANAGER FINLAND AT BETSSON.COM
We have been successfully cooperating with KERRIS agency for several years. They have been responsible for the creation, various campaigns, activations, as well as strategy, advanced technological solutions, and media buying. Thanks to their experience and engagement in the projects, we have gained a significant number of new customers and managed to retain the existing ones. KERRIS is a reliable, trustworthy and valuable partner who always delivers on time. We recommend choosing their services to everyone who wants to succeed in business.
Janusz Marynowski
DIRECTOR OF THE SINFONIA VARSOVIA ORCHESTRA
Specialists from KERRIS have greatly contributed to the success of the last edition of our festival: nearly 40,000 listeners and 98% attendance rate. KERRIS agency is a reliable and professional partner, which I can definitely recommend.
Ze względu na zmianę przepisów prawa dotyczących ochrony danych osobowych zmieniliśmy naszą politykę prywatności związaną z profilowaniem naszych klientów. Więcej informacji znajduje się tutaj. Wchodząc na stronę akceptujesz opisane tam warunki.
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