Comprehensive digital service, with particular emphasis on performance marketing
SCOPE OF OPERATIONS
- Digital marketing strategies
- Web & mobile design
- Websites and portals
Creation
CIMA was founded in 1919. It is a leading and at the same time, the largest organisation associating specialists in the field of management accounting, with over 232 000 members and students in 177 countries.
Our activities
- Comprehensive promotional campaigns (PPC) service, particularly in Poland, but also the Netherlands, Switzerland, Germany and France
- Content, graphic (performance) design and development - advertising creations, Landing Page for the needs of the lead generation campaign: https://wybierzcima.pl, as well as the whole platform for the needs of the CIMA programme at the University: www. cimauczelnie.pl
Type of site promoted
CIMA Global website, CGMA Store website and Landing Page https://wybierzcima.pl
Date range: 11.2017 - 06.2018
Promotional goals
- Acquiring participants of qualifications offered by CIMA
- Acquiring participants of the CFO Strategy & Innovation Summit 2018 Congress
- Purchasing of the courses provided through the CGMA Store e-commerce platform
- Increasing the awareness of the CIMA brand on the Polish market
Types of ads
- Text ads - Google Ads (AdWords)
- Display ads (banner ads) on the Google Display Network (GDN), including remarketing
- Ads by Facebook Ads
- Linkedin Ads
- Mailings using 3rd Party Data
Results
- Ad impressions - 22,404,123
- Clicks on ads - 49 361
- Interactions with Facebook and LinkedIn posts: 9 605
