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CIMA (The Chartered Institute of Management Accountants)

CIMA (The Chartered Institute of Management Accountants)

Comprehensive digital service, with particular emphasis on performance marketing

Creation

CIMA was founded in 1919. It is a leading and at the same time, the largest organisation associating specialists in the field of management accounting, with over 232 000 members and students in 177 countries.

Our activities

- Comprehensive promotional campaigns (PPC) service, particularly in Poland, but also the Netherlands, Switzerland, Germany and France.
- Content, graphic (performance) design and development - advertising creations, Landing Page for the needs of the lead generation campaign: https://wybierzcima.pl, as well as the whole platform for the needs of the CIMA programme at the University: www. cimauczelnie.pl

Type of site promoted

CIMA Global website, CGMA Store website and Landing Page https://wybierzcima.pl
Date range: 11.2017 - 06.2018

Types of ads

- Text ads - Google Ads
- Display ads (banner ads) on the Google Display Network (GDN), including remarketing
- Ads by Facebook Ads
- Linkedin Ads
- Mailings using 3rd Party Data

Promotional goals

- Acquiring participants of qualifications offered by CIMA
- Acquiring participants of the CFO Strategy & Innovation Summit 2018 Congress
- Purchasing of the courses provided through the CGMA Store e-commerce platform
- Increasing the awareness of the CIMA brand on the Polish market

Results

- Ad impressions - 22,404,123
- Clicks on ads - 49 361
- Interactions with Facebook and LinkedIn posts: 9 605

SCOPE OF OPERATIONS

Digital marketing strategies
Web & mobile design
Websites and portals

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Testimonials

Andrzej Różycki

MANAGING PARTNER, TAR HEEL CAPITAL

The degree of competency of the KERRIS team allowed work to be performed quickly – in just one month the agency had completed a website for us, looking after the graphic design, the architecture, UX and the implementation even after the launch. The agency also prepared an effective presentation of our new investment fund in two languages. We also appreciated their flexibility, the smooth communication with the team and their attention to detail. We recommend this agency for anything associated with an internet presence.
Michał Wendeker

CHAIRMAN OF THE BOARD, VERS ENERGIA

The agency supported our project diligently, right from the start. The tasks we assigned were always performed on time and of the highest standard. KERRIS recommendations were correct and were reflected in reality, which expedited the whole process of creating the website versprodukcja.com. The availability of so many specialists from various fields in one place is invaluable. In our opinion, the interactive agency KERRIS is a professional and trustworthy business partner.
Tomasz Nowakowski

MANAGING DIRECTOR, GORĄCO POLECAM NOWAKOWSKI

We have been working with KERRIS for several years and rate our cooperation with them very positively. We are linked by a common vision of the brand and communication. The agency does not just provide us with the highest quality of services, but also expert support in building a strategy, based on an awareness of trends and the latest solutions in the digital sector. We recommend KERRIS to any company that needs demanding, complex and professional services.
Wojciech Tworkowski

NATIONAL KEY ACCOUNT MANAGER, GROHE

KERRIS has now been providing us with complex services for four years – with BTL advertising materials for the Polish market, and support with internet activities. The agency created an application for us, which simplified and tidied up the work done by the GROHE commercial representatives. The cooperative relationships, good communication and the implementation of projects at a high standard mean that we would recommend KERRIS for similar projects.
Pawel Kuznicki

FOUNDER AND CEO, CAPITAL MATCH

KERRIS provided us a great IT support, especially in the range of front-end development works. Cooperating with KERRIS in a long distance deserves special attention. Our company is based in Singapore, however there haven’t been any communication problems despite different timezones or business cultures. We firmly believe KERRIS is more than capable to run complex digital projects for companies located anywhere in the world. We would highly recommend them.
Dorota Nieroda

MARKETING DIRECTOR, VISTULA UNIVERSITY GROUP

As part of our cooperation, the interactive agency KERRIS was responsible for digital actions as well as the concept and implementation of full BTL communication with the elements of ATL. Thanks to experts from KERRIS, the Vistula Group website is one of the most modern websites of universities in Poland. We received comprehensive, expert support. Communication with the agency went extremely well, and their proactive attitude caused that at every stage of cooperation we knew that we were in the best hands. We recommend KERRIS – a group of specialists you can count on.
Ewa Wolińska

PRODUCT MANAGER, ROCHE POLSKA

The agency is all about great commitment and flexibility. Constant contact and monitoring of the work progress not only resulted in the excellent implementation of the project but also left a very nice impression of cooperation. All inaccuracies were immediately clarified and the tasks entrusted were always carried out on time and at the highest level. In my opinion, the interactive agency KERRIS is a professional and trustworthy business partner. In the future, I will be pleased to entrust the KERRIS agency with new projects to be implemented.
Toni Borgsten

BRAND MANAGER FINLAND AT BETSSON.COM

We have been successfully cooperating with KERRIS agency for several years. They have been responsible for the creation, various campaigns, activations, as well as strategy, advanced technological solutions, and media buying. Thanks to their experience and engagement in the projects, we have gained a significant number of new customers and managed to retain the existing ones. KERRIS is a reliable, trustworthy and valuable partner who always delivers on time. We recommend choosing their services to everyone who wants to succeed in business.
Janusz Marynowski

DIRECTOR OF THE SINFONIA VARSOVIA ORCHESTRA

Specialists from KERRIS have greatly contributed to the success of the last edition of our festival: nearly 40,000 listeners and 98% attendance rate. KERRIS agency is a reliable and professional partner, which I can definitely recommend.

WARSAW I

Registration data:
Jana Pawła II 27 Ave
00-867 Warsaw
NIP: 521-36-28-133
biuro@kerris.pl
WARSAW II

Design office:
Juliana Święcickiego 14 St.
01-614 Warsaw
kontakt@kerris.pl
+48 22 378 28 38
LONDON

Kerris UK Ltd
International House
24 Holborn Viaduct
London EC1A 2BN
contact@kerrisgroup.com
Lublin

Bohdana Dobrzańskiego 3 St.,
20-262 Lublin
hello@300.codes

Let’s start our cooperation

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