Scope of responsibility

  • Digital marketing strategy
  • Creative concepts and activation plans
  • Corporate identity
  • Advertising creative
  • Web & mobile design
  • Content marketing
  • Social Media
  • Company and corporate websites

Visit Gorąco Polecam

BRIEF

Gorąco Polecam Nowakowski is a chain of bakery stores that grew out of the bakery tradition of three generations of the Nowakowski family. Our task was to adapt the brand communication to the needs of modern customers.

IDEA

Together with the client, we developed a new strategy and communication line that positioned the brand as the one that offers fresh, healthy products, as well as ensures a warm and pleasant atmosphere of the premises where tradition meets modernity.

SOLUTION

Referring to the typical cafe style and the brand's tradition - we introduced handwritten font to communication. In turn, to emphasize the modernity and warm atmosphere of the premises, we chose simple design, perfectly matching the trends of that time. In the same style, we have created a new, user-friendly website, as well as BTL materials such as menu boards, promotional posters, business cards, and leaflets.

EFFECTS

The client has expanded cooperation with us to include social media activities, as a result of which we have created an engaged and active fan community on Facebook. During our cooperation with the client, more than 20 new premises of the brand were created.