How does working with an interactive agency convert into the success of a franchise?

CREATION

Working with Gorąco Polecam Nowakowski started with a challenge to adjust the communication of the bakery & café chain to the needs of a contemporary client. Together we’ve developed a new communication line, which in a progressive manner places the brand within the idea that Gorąco Polecam is a place where tradition meets modernity. KERRIS has been commissioned the task to develop the strategy as well as all BTL and digital advertising materials for the bakery & cafés. When the brand became recognizable, we’ve broadened our cooperation by social media actions. We provide Gorąco Polecam comprehensive services concerning traditional advertising.

We’ve worked together for more than two years now, and we wish to continue this cooperation. We especially respect the creative team which is composed of extraordinarily talented graphic designers, as well as the professionalism in terms of communication on the site of the client’s assistant – comments the Manager of the Marketing Department and Product Development at Gorąco Polecam Nowakowski.

TECHNOLOGY

For Gorąco Polecam Nowakowski we’ve created a new, user-friendly website which architecture and visual communication are cohesive with the brand’s vision. Referring to the style of a café, we’ve introduced handwriting into the communication, emphasizing the modern and warm atmosphere of Gorąco Polecam Nowakowski. We provide the brand with all of the graphic materials, including a brand book, menu boards, promotional posters, business cards, flyers, and we also care for the highest quality and professionalism of the product photo sessions.

EFFECTS

Within the scope of our actions 67 projects were created which took a total of 700 working hours. Since we’ve started our cooperation, more than 20 new facilities have been opened. Gorąco Polecam, which operates on the franchise model, attracts new investors with an attractive and cohesive communication, and brand values rich in tradition. Together we’ve created and embedded the Gorąco Polecam image in the clients’ consciousness as a traditional but at the same time modern brand which combines the function of a café and bakery, standing out with an offer of fresh and healthy products, but also a warm and pleasant atmosphere. Furthermore, thanks to operating the brand’s profile on Facebook, we’ve created a committed and active fanbase.

As the first in Poland, we’ve created a concept of a café and bakery. Currently we have no strong competition however, we may compare ourselves to such chains as Green Caffè Nero or Galeria Wypieków Lubaszka. The development direction for the Gorąco Polecam brand is cohesive with market trends. We aspire to be regarded as the absolute leader of the bakery & café market – states the Manager of the Marketing Department and Product Development at Gorąco Polecam Nowakowski.

Scope of responsibility

  • Digital marketing strategy
  • Creative concepts and activation plans
  • Corporate identity
  • Advertising creative
  • Web & mobile design
  • Content marketing
  • Social Media
  • Company and corporate websites

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