A campaign promoting the Polish festival in Singapore

Creation

Poland SHIOK is a Polish festival organised by the Embassy of Poland in Singapore. As part of the festival, over 20 events took place in 13 different locations in Singapore. The event aimed to increase the awareness of Polish culture among the residents.

Type of activity

Advertising campaign (PPC) of the series of events Poland SHIOK 2018 on Facebook
Type of site promoted: Event pages on Facebook
Date range: 14.04.2018 - 13.05.2018

Promotional goals

- Encouraging as many people as possible to take part in the festival and related events
- Registering for offline events
- Increasing awareness of Polish culture, culinary traditions, as well as Polish products and brands among local recipients

Types of ads

Facebook Event Ad (promoting posts dedicated to events)

Results

Thanks to our activities supporting the promotion of the festival in Singapore, we managed to reach over 700,000 people with advertisements. According to estimates, the number of people who actively participated in SHIOK events exceeded 5,000.