A campaign promoting the Polish festival in Singapore
Poland SHIOK is a Polish festival organised by the Embassy of Poland in Singapore. As part of the festival, over 20 events took place in 13 different locations in Singapore. The event aimed to increase the awareness of Polish culture among residents.
Type of activity
Advertising campaign (PPC) of the series of events Poland SHIOK 2018 on Facebook
Type of site promoted: Event pages on Facebook
Date range: 14.04.2018 - 13.05.2018
Types of ads
Facebook Event Ad (promoting posts dedicated to events)
- Encouraging as many people as possible to take part in the festival and related events
- Registering for offline events
- Increasing awareness of Polish culture, culinary traditions, as well as Polish products and brands among local recipients
Thanks to our activities supporting the promotion of the festival in Singapore, we managed to reach over 700,000 people with advertisements. According to estimates, the number of people who actively participated in SHIOK events exceeded 5,000.