Enter the world of Prael - a luxury cosmetic brand!


  • Digital marketing strategies
  • Websites and portals
  • E-commerce solutions
  • Web & mobile design



We are responsible for the development and execution of digital communication for a luxury cosmetic brand from Singapore, Prael. Our activities include web design and development of advertising materials.

We are also responsible for a new website connected with e-commerce. The challenge was to distinguish the brand from other beauty brands, such as Dior or Chanel. The concept that we created represents elegance and minimalism, allowing premium products to be communicated in a classy, subtle and unpretentious way.


We were responsible for creating a new website with an e-commerce platform - from the first workshops to project implementation and maintenance. Some products are available only in the flagship Prael boutique in Warsaw, and while customers can find them on the shop website, they have a separate purchasing path.
One important functionality developed together with our client for the online shop was the possibility of choosing a specific delivery date and time. Premium customers expect sellers to provide them with high-quality support, and prefer not to adjust their day to suit the working hours of couriers. Moreover, high-quality Prael cosmetics must be stored at low temperatures, due to the presence of collagen.