SCOPE OF OPERATIONS

  • Digital marketing strategies
  • Websites and portals
  • E-commerce solutions
  • Web & mobile design

VISIT THE WEBSITE OF PRAEL

BRIEF

Prael is a brand offering exclusive cosmetics with active marine collagen. As part of introducing the brand to the Polish market, our task together with the Aliganza agency was to prepare the brand's image and communication strategy. We were also supposed to create a website connected to e-commerce and prepare advertising materials.

SOLUTION

From the visual side, the concept we created represents elegance and minimalism, thus allowing the exclusive products to be communicated in a subtle, natural way. In turn, the on-line store functionalities have been adapted to consumers' needs. Customers from the premium segment require quality service from the sellers and they don't want to adapt to the courier's working hours. Also, high-quality Prael cosmetics (due to the collagen content) must be stored at low temperatures. That is why in the online store we have created, among others the ability to choose the day and specific delivery time.