PPC campaign for "New Bike? New Romet" campaign

KREATION

Romet has launched a new series of MTB, Trekking and Cross bikes. The purpose of the campaign was to promote products and increase sale on the Polish market.
The campaign was titled "New Bike? New Romet". The claim refers to the selection of a new bike, which must be Romet.

Type of activity

Promotional campaign (PPC) for the new series of Romet bikes
Type of the site promoted: Information website and receipt contest website
Date range: 29.03.2018 - 31.05.2018

Promotional goals

Increasing the recognition of the new series of Romet bikes
Increasing sale of Romet bicycles
Taking part in the receipt contest

Promotion channels

Google Ads
DoubleClick (programmatic)
Facebook Ads
Reklamy w Ceneo i Allegro

Types of ads

Text ads (Google AdWords)
Banner ads (Google AdWords, DoubleClick, Facebook Ads, Ceneo and Allegro)
Video ads on Youtube and Facebook

Results

The campaign has met all the objectives set with a substantial surplus to the KPI assumptions established with the client.
We have reached more than twice (207.11%) more recipients than we planned.
The cost of entering the site was cheaper than planned. Thanks to this, with the fixed budget, more users entered the site (113.29%).

Ad impressions
KPI: 29 865 525
Factual: 61 854 872
= 207,11%

Ad clicks
KPI: 170 791
Factual: 193 492
= 113,29%

SCOPE OF COOPERATION

  • Digital marketing strategies
  • Creative strategies
  • Web & mobile design
  • Content marketing
  • SEM & programmatic
  • ATL

Visit the campaign website

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