How to gain thousands of clients in 8 hours?
CREATION
The brand’s first anniversary required an appropriate promotion. The campaign proposed by us under the name #UberDRIVEPL has merged the potential of our two clients – UBER and Team Betsafe. The idea was simple: we’ve combined a company transporting people with Betsafe which for the purposes of the action provided the best cars in Poland. We were responsible for the strategy, producing the event and video materials, PR, and the promotional materials. The action has been preceded by a 10-second-long teaser which presented the cars provided by Team Betsafe, and it gained significant attention from the media. The culmination of the campaign took place on one day when super-fast sports cars, such as Audi RS5 Sportmile, drove out on the streets of three Polish cities, and users of the UBER app had the opportunity to get a free ride.
TECHNOLOGY
We’ve created a landing page featuring a counter which constituted also a teaser counting down the time to the start of the promotion. We did not say, however, what was the action about until the countdown came to an end. After the start of the campaign’s final stage, every UBER user had the opportunity to get inside an impressive car for free using a special code.
EFFECTS
Thanks to selecting appropriate communication channels and the teaser action, we’ve created an extraordinary media hype concerning the UBER brand. We’ve run the AdWords banner campaign, as well as the In-display and In-stream promotions for YouTube video materials. We’ve engaged important influencers – Maffashion has been invited to ride Bentley and Dawid Woliński a Ferrari. Robert Burneika and Łukasz "Juras" Jurkowski also supported the action.
468 000
Mailings sent to active users
893 278
Banner views
13 430
Unique users have visited our landing page
2 911 281
Views of our videos
165 859
Views of the UBER profile on Facebook
60 000+
Of the UBER app users tried to get a ride in a supercar
40 000+
Interactions we’ve caused over the web
100+
Drives took place during one day
Scope of cooperation
- Strategy
- PR
- Development
- Content
- Media buying
- Influencer marketing
- Event
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